Question No : 1
What happens to a folder when the option 'This folder is a view' is selected?

• A.The folder shows all items in the folder’s sub folders irrespective of item type.
• B.The folder shows items that have been deleted in the folder.
• C.The folder shows all items of different types irrespective of which folder the items are located in.
• D.The folder shows all items of the folders’ type irrespective of which folder the items are located in.

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Answer:
Explanation:
Reference: https://forums.adobe.com/thread/2464438

Question No : 2
A campaign has been setup with an operator group (with 2 operators) as approvers in the "Approvals" section of the delivery.
What will happen if one of the operators is unavailable to provide approval?

• A.The input of just the first approver is required in order for the process to continue onto the next activity
• B.The campaign process will not proceed if both the first and seconds approvers do not provide inputs before expiry
• C.The process will continue without approval if one has been provided before expiry
• D.The process waits indefinitely for inputs from both approvers before moving to the next activity

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Question No : 3
What is the purpose of setting an activity execution mode to 'Enable but do not execute'?

• A.to skip the activity and continue workflow execution
• B.to dynamically reconfigure the activity
• C.to step into the activity and execute stepwise
• D.to examine records coming into the activity

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Answer:
Explanation:
Reference: https://docs.campaign.adobe.com/doc/AC/en/WKF_Advanced_management_Advanced_parameters.html#Execution

Question No : 4
What are two reasons to include the email address when importing a list of contacts? (Choose two.)

• A.to meet legal requirements
• B.to update the primary key field
• C.to send a confirmation email
• D.to populate the reconciliation key

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Question No : 5
A Business Practitioner is sending an email to the general public.
How does the Statistic 'Distinct opens for the population reached' compare to the actual number of recipients that opened the email?

• A.shows the same number or a higher number
• B.shows the same number or a lower number
• C.shows the exact number once the tracking workflow is run
• D.depends on the deliverability

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Answer:
Explanation:
Reference: https://help.moosend.com/hc/en-us/articles/208137395-What-is-the-difference-between-Uniqueand-Total-Opens-

Question No : 6
A summary of the deliveries report shows that 25% of messages were rejected by exclusion rules.
Which aspect of the campaign needs improvement?

• A.creative
• B.subject line
• C.segmentation
• D.channel selection

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Question No : 7
A large target population spans multiple age groups. The Business Practitioner needs to create a control group with 10% from each age group.
What is the most efficient method to create the control group?

• A.Use a query activity to query the target population and another query activity to obtain the desired control group. Then use an exclusion activity to get the exclusive target.
• B.Modify the target population query to not include the control group.
• C.Use a query activity to obtain the target population and send to a split activity to remove each age group with record count limitation set as random.
• D.Use the out of the box control group functionality with Random Sampling and Data Grouping.

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Question No : 8
What are two ways to use seeds in a campaign? (Choose two.)

• A.reply-to address
• B.content reviewer
• C.proof target
• D.internal audience

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Answer:
Explanation:
Reference: https://docs.campaign.adobe.com/doc/AC/en/MCE_Message_templates_Managing_seed_addresses.html

Question No : 9
The entire list of recipients for a campaign is unavailable at the start of an A/B test. The final list of the recipients will be placed in the final Recipients folder but they will be loaded by the time the A/B test is complete. To start the A/B test, a list of exclusive recipients is used for the initial deliveries in the folder testRecipients.
How should the Business Practitioner modify the workflow diagram?

• A.modify the existing query to query all recipients in folders 'testRecipients' and 'finalRecipients'
• B.modify the original query to all recipients in 'testRecipients' and modify the split activity to query the folder 'finalRecipients' in the complement
• C.add the enrichment after the wait to add all recipients in the 'finalRecipients' folder to the complement from the split activity
• D.modify the original query to all recipients in 'testRecipients': change the A & B branches to 50% each, and add a new query after the wait to get all recipients in the 'finalRecipients' folder

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Question No : 10
A Practitioner chooses the wrong parent folder for the Marketing Plan.
How should the Practitioner correct the mistake?

• A.delete the Marketing Plan and start over
• B.edit the plan properties and select a different parent folder
• C.drag and drop the Marketing Plan to a new folder
• D.rename the parent folder

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Answer: