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AD0-E202 Exam Information

Exam number: AD0-E202
Exam name: Adobe Analytics Business Practitioner
Certificate level: Certified Expert
Status: Active
Available languages: English, Japanese
Number of questions: 69
Formats: Multiple choice and multiple select
Duration: 120 minutes
Delivery: Online proctored (requires camera access) or test center proctored
Passing mark: 69.57% or 550 using a scaled score format
Price: $180 USD

Adobe Analytics Business Practitioner AD0-E202 Exam Topics

Section 1: Business Analysis (25%)

Given a business need/question, identify the most appropriate reporting strategy to perform an analysis
Analyze data to answer business questions and recommend new optimization hypotheses
Identify conversion funnels
Interpret Solution Design Reference (SDR) to determine what data is available in reports
Analyze report data to summarize and draw conclusions
Understand outliers and anomalies in reports

Section 2: Reporting and Dashboarding for Projects (25%)

Apply the process to configure projects using the most appropriate tool(s)
Compare fallout and flow visualization and appropriate variable types for reporting
Apply the process to schedule Projects, Report Builder and Data Warehouse
Apply the process to share Projects and Reporting and Analytics dashboards for different users and/or groups
Apply the process to set Alerts
Apply the process to lookup the dimensions/components
Apply the process to create a visualization
Given a scenario, determine the appropriate item to use

Section 3: Segmentation and Calculated Metrics (25%)

Determine how to develop and configure segments
Apply the process to share segments with others in the organization
Compare segments
Apply segments to Projects and Components
Apply the process to generate calculated and/or segmented metrics
Determine Metric Types

Section 4: General Tool Knowledge and Troubleshooting (15%)

Analyze reports and identify data quality issues
Define different types of dimensions and parameters existing in Adobe Analytics
Determine how to bring data in and out of Adobe Analytics
Apply the process to configure Report Builder

Section 5: Administration (10%)

Apply the process to configure the Marketing Channel reports with Marketing Channel processing rules
Apply the process to configure Classification Importer and Rule Builder
Identify information from marketing URLs
Apply the process to configure a virtual report suite based upon an existing segment
Understand Report Suite Admin Console Settings

View Online Adobe Analytics Business Practitioner AD0-E202 Free Questions

An analyst create a workspace based on two separate segments:
A) A Product type = electronics
B) Marketing channel =affiliate
As a follow-up analysis the analyst wants to identify electronics sales from the affiliate channel over the past 90 days.
Which segment should the analyst create to fulfill these requirements?
A. A new segment to include segment A OR B. Then within 90 days the orders event count is greater than “0”.
B. A new segment to include segment A AND B. Then within 90 days the orders event count is greater than “0”. Product type = electronics
C. A new segment to include segment A. Then within 90 days the orders event count is greater than “0”.
D. A new segment to include segment B. Then within 90 days the orders event count is greater than “0”. Marketing channel = affiliate
Answer: B

A pet food company with an eCommerce store is currently working with two different media agencies to drive online sales through Paid Search advertisements.
They user a parameter in the Tracking Code variable to distinguish between traffic driven by each agency, and they would like to understand which agency is more effective at driving sales.
Which metric should they use to compare and evaluate the agencies Return on Investment (ROI) performance?
A. Revenue
B. Cost per acquisition
C. Conversation Rate
D. Orders
Answer: B

Per a solution design reference, the following variables are set when a social share occurs:
event5 – Social Share
eVar7 – Social Share Channel
prop7 – Social Share Channel
In Adobe Analytics Reports, which report can be created?
A. Social Share per Visit by Social Share Channel
B. Top URLs shared
C. Top Products shared
D. Social Shares by Marketing Channel
Answer: A

An analyst wants to use all of the following variables to configure a single fallout report:
* Landing page prop
* Marketing channel eVar
* Product view event
* Product category eVar
Which tool should the analyst use?
A. Workspace
B. Reports and analyst
C. Data Warehouse
D. Segment builder
Answer: B

The website manager asks an analyst to provide an analyst for the churn rate over a period of time among the visitors of product pages.
Which visualization should the analyst choose in order to support the analysis?
A. Products Conversion Funnel
B. Cohort table
C. Fallout
D. Histogram
Answer: B